BIGGBY® COFFEE Co-Founder and Co-CEO Michael McFall Launches “GRIND Score,” a Self Assessment & Leadership Coaching Resource for Aspiring Entrepreneurs

Category: Build a Life You Love


Designed For Anyone Considering Starting a Business, the GRIND Score Challenges and Empowers Entrepreneurs to Do Due Diligence on Themselves


Michael McFall, co-CEO and co-founder of the BIGGBY® COFFEE brand and An Inc. Original author of Grind, a practical guide for starting a new business, has launched GRIND Score, an assessment and evaluation tool to help entrepreneurs do due diligence on themselves.

Nearly one million people start a small business annually, but 20 percent of those companies fail in the first year, and almost 65 percent close within a decade. While more tangible metrics, like capital structure, real estate data, SWOT analysis, and other critical data points, factor into their failure, the entrepreneur remains the most important ingredient to a new business and the most frequent impediment to success.

The GRIND Score, a 24-question assessment informed by McFall’s 26 years of entrepreneurialism and leadership coaching, challenges would-be entrepreneurs to look in the mirror to evaluate their readiness to launch a new business. After completing the quiz, participants receive a “GRIND Score” that reflects their overall preparedness to navigate the most pressing challenges of entrepreneurialism.

“The GRIND Score reflects the lessons I’ve learned first hand while launching and expanding the BIGGBY® COFFEE brand and supporting other people as they launch new companies,” explains Michael McFall. “Entrepreneurialism is enticing, but it’s not for everyone. I believe GRIND Score will help people perform the hard work of introspection, ultimately overcoming obstacles and challenges to a successful launch,” he adds.

Since founding the BIGGBY® COFFEE brand alongside co-CEO Bob Fish in 1995, McFall has successfully taken the franchise from one to over 260 locations, proving that the lessons he’s learned along the way will help those who engage GRIND Score. The BIGGBY® COFFEE brand continues to break records year over year – in 2021, the brand sold 78 franchises and opened 35 stores across seven states. This year, the rapidly growing brand is aiming to sign another 100 franchise agreements, bringing its total unit count to 380 by the end of 2022.


For more information about franchising with the BIGGBY® COFFEE brand, visit


The GRIND Score assessment, analysis, and support resources are available today. Visit to take the quiz today.

About The BIGGBY® COFFEE Franchise


The BIGGBY® COFFEE brand, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, baristas with the BIGGBY® COFFEE brand provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today the BIGGBY® COFFEE brand has more than 260 cafes across many states including Michigan, Ohio, Indiana, Illinois, New Jersey, North Carolina, South Carolina, Wisconsin, Kentucky and Florida. In 2018 the BIGGBY® COFFEE brand launched an Area Representative Program and currently has 17 Area Representatives in 8 states.


About Grind
Take Your Business from Concept to Cash Flow. Grind, an Inc. Original title, offers a practical guide to starting a new business by skipping past the MBA and going right to the nuts and bolts of building a successful, self-sustaining company. Filled with down-to-earth anecdotes, common-sense strategies, proven ideas and powerful calls to action, Grind provides the insight and expertise aspiring entrepreneurs need to turn their start-up dreams into positive-cash flow businesses. Grind is available for purchase on Amazon and in stores now. For more information, please visit



Cassidy McAloon