BIGGBY® COFFEE Continues to Dominate the Coffee Franchise Industry, Opening the First Location in Clearwater, Florida

Category: Franchise Development

With 65 signings and 43 openings in 2022, BIGGBY® COFFEE is rapidly expanding. The coffee
franchise will open its doors in Clearwater, FL, on January 31st

CLEARWATER, FL — Local residents and charity board members, Charles and Crys Wyse are
gearing up to open Clearwater’s first BIGGBY® COFFEE, the 340-plus unit coffee franchise
focused on enriching communities and helping people build a life they love, will open its first
Clearwater location on January 31st at 4000 Ulmerton Rd, Clearwater, FL 33762.

A highlight in 2022 has been the brand crossing the 300-unit mark as it continues to close in on
its goal of 1,000 units open by 2028.

“We are thrilled to announce additional expansion in Florida. There’s a tremendous amount of
opportunity in the coffee and cafe space,” explained Bob Fish, co-chief executive officer. “No
one else is doing what we are on the same scale, and that’s attracting a lot of attention. It’s a
really exciting time for us as we continue seeing growth through franchise expansion and
year-over-year revenue numbers.”

The Clearwater opening will be the second location within Florida, a milestone that the Wyses
are proud to share with the community.

“We went with BIGGBY COFFEE® because of their community involvement and their culture.
They have established a great culture for the teams in store that allows great people
development,” said Charles Wyse. “BIGGBY® COFFEE drives this culture into each store, so
as franchise owners, we know what the culture should look like. Their model really aligned with
what my wife and I wanted in employee and community culture. I’m excited to bring that culture
to the area in a workplace and also bring a brand to the area that people might have
experienced in other locations and are looking forward to seeing in their community.”

BIGGBY® COFFEE saw a strong wave of momentum in 2022, and there is no sign that it is
slowing down. In addition to franchise growth, the brand is focused on solidifying company
culture, aiming for 90% of BIGGBY® Nation to affirm that the company is meeting its purpose
and core values of helping people build a life they love.

BIGGBY® COFFEE offers franchisees like the Wyses the opportunity to be a part of a unique
franchise model designed to support the lifestyle most entrepreneurs want.
BIGGBY® COFFEE’s new Clearwater location is the latest addition to the franchise brand’s
fast-growing roster. The brand believes there is ample opportunity for BIGGBY® COFFEE
locations across the state.

“With the recent formation of a DEI Council, diversity is on our radar, as well as our Farm-Direct
program, One BIGG Island In Space,” explained COO Cordell Riley, “we are looking to bring a
name, a face, and a place to every cup of coffee we serve.”

Looking ahead, BIGGBY® COFFEE aims to have 1,000 locations opened by 2028 and is
focused on cultivating a BIGGBY® Nation team culture that helps people build a life they love.

About The BIGGBY® COFFEE Franchise
BIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15,
1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael
McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural
values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and
the coffee-curious alike benefit from a less pretentious and fun approach to the standard
gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and
Caramel Marvel®, BIGGBY® COFFEE baristas provide a unique experience focused on
brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on
the orange background caught on, and today BIGGBY® COFFEE has 340-plus cafes across
many states, including, Michigan, Ohio, Indiana, Illinois, North Carolina, South Carolina,
Wisconsin, Kentucky, Florida, Idaho, Georgia and Virginia.