BIGGBY® COFFEE Named a Top Recession-Proof Business for 2021 by Franchise Business Review

Category: Franchise Development

Independent Research Data Shows Franchisees Are Highly Satisfied with Their Investment in BIGGBY® COFFEE


East Lansing, MI, April 23, 2021 – BIGGBY® COFFEE was recently named a top franchise by Franchise Business Review in its report on the Top Recession-Proof Franchises for 2021.



BIGGBY® COFFEE, based in East Lansing, Michigan, opened its first store on March 15th, 1995 and has since grown to over 250 cafes across the nation by delivering on the promise of gourmet coffee, exceptional customer service and becoming an active part of the communities it serves. As a franchise opportunity, BIGGBY® COFFEE couldn’t be stronger. With higher-than-average sales compared to the rest of the coffee shop industry, a streamlined business model that maximizes profitability and keeps ongoing costs low, as well as multiple models to ensure that their franchise owners get the perfect location, BIGGBY® COFFEE is an affordable, low barrier to entry business for entrepreneurs who are ready to build a life they love.


Franchise Business Review (FBR) provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. FBR publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in quarterly reports throughout the year that rank the top franchises in specific sectors.


More than 31,000 franchisees representing nearly 300 franchise brands participated in Franchise Business Review’s franchisee satisfaction survey between July 2019 and February 2021. From the research, BIGGBY® COFFEE was one of just 100 franchise brands to be identified as a Top Recession-Proof Franchise award winner and be featured on the list of the best recession-proof businesses to start.


BIGGBY® franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.


“From our perspective, franchisee satisfaction is one of the most important factors to consider before investing in any franchise opportunity,” said Eric Stites, CEO of Franchise Business Review. “Franchising has historically performed well in a recession, and for people seeking to be their own boss, the recession-proof businesses we identified this year not only have outstanding satisfaction among their owners, but we feel they hold a strong advantage to outperform their competitors in the years ahead.”


Visit to see the full list of the Top 200 Franchises of 2021.





At BIGGBY® COFFEE, we believe that owning a coffee shop is a higher calling. No other business brings so many people together and creates the potential to do exponential amounts of good in a community. We deliver on the promise of gourmet coffee, world class customer service and non-stop community engagement. Steadfast reliance on systems to support people and share great coffee has allowed our franchise to grow to over 240 locations across 13 states in the last 25 years.
In addition to being 100% franchised, we are also 100% purpose driven. Our purpose is to support you in building a life you love, and that is our goal for everyone in our BIGGBY® family, from our Home Office staff to our franchise owners, and all the way to our amazing baristas and vendor partners.



About Franchise Business Review


Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures satisfaction and engagement of franchisees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,100 leading franchise companies. To read our publications, visit To learn more about FBR’s research, please visit



Franchise Business Review
Ali Forman
Marketing Director