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Current franchisee opens fourth location on Tuesday, Feb. 17; celebrates with drink specials


MARSHFIELD, Wis., Feb. 8, 2012 – Love may already be in the air this time of year, but the BIGGBY COFFEE love is brewing stronger than ever with the grand opening of its newest location in Marshfield, Wisconsin! (1710 N. Central Ave.) Join the store for an all-day, altogether awesome, grand opening celebration featuring drink specials for everyone on Friday, February 17.   


For store owner and now four-time BIGGBY COFFEE franchisee, Tom Belongia, opening a store in Marshfield is something he said has been one of his goals since becoming part of the BIGGBY franchise family in 2009. Looking back, Belongia recalls it did not take him long after he opened his first store in Wausau, to realize the growth potential BIGGBY had throughout the state of Wisconsin and beyond.


“Marshfield in particular is a great area that has a very strong sense of community, and is in need of a coffee shop people can call their own,” Belongia said. “For years our customers have asked us when we are going to expand farther throughout Wisconsin and I’m happy to say, the time has come.”


Along with his store in Wausau, Belongia also currently owns stores in Kenosha and Rib Mountain, and said it makes him extremely happy to be able to continue to invest in his state’s economy and spread the BIGGBY love one city at a time.


“As a small business owner, I have the opportunity to give back to my communities by getting involved with local schools, organizations and other area groups,” Belongia said. “I’m looking forward to becoming involved in Marshfield and doing what I can to help give back to the community that has already been very welcoming and supportive.”


So, skip the flowers, candy heats and boxes of chocolates that normally fill your stomach this time of year and celebrate with your loved ones at BIGGBY COFFEE’s newest location! Whether it will be your first trip to BIGGBY, or your hundredth, Belongia said he is eager to serve the residents of Marshfield and to continue to spread the BIGGBY love!


East Lansing, Mich.-based BIGGBY® COFFEE opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. BIGGBY COFFEE introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprises guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today BIGGBY COFFEE has 142 cafes open or under contract across seven states including Michigan, Ohio, Illinois, Indiana, South Carolina, Wisconsin and Texas.  For more information, visit