Join the BIGGBY® Team! Check out current job postings!

Ignorance is Bliss | OBIIS

Posted on December 22, 2022

By Bob Fish

I love coffee. I love coffee so much that I started a coffee shop in 1995, which has since grown into a 300-plus unit chain throughout parts of the United States.  When I started that coffee shop, I thought I knew a lot about coffee. I certainly knew more than the average person at that time.

But I have since discovered that what I knew then was from a consumer’s perspective alone. In other words, I knew what I liked when it came to taste and flavor profile.

Ignorance is Bliss
Making coffee preparation videos for One Bigg Island in Spaces’s YouTube channel in our home kitchen.

The Journey of Coffee

That knowledge grew over the years, and I began to learn what it meant to produce coffee using a variety of extraction methods from a French Press, to a Pour Over, to an Espresso Machine and even outdated methods like a Percolator.

I Love the journey of coffee.

There is so much to be learned about coffee from so many facets that it feels that one lifetime may not be enough to understand it all. But I am always trying.

Previous Next

Recent posts

It’s National Bagel Day — here’s all the deals and freebies rounded up for 2026

Posted on January 15, 2026

If you love bagels a whole lox, this is the holiday for you. Today, Jan. 15, is National Bagel Day, and bagel shops nationwide are rolling out deals and freebies for customers to celebrate. Here’s everything you knead to know about what you can get for the foodie holiday. Read More at the New York Post...

Read More

BIGGBY COFFEE Recognized on Forbes' 2026 Best Customer Service List

Posted on January 13, 2026

BIGGBY® COFFEE Recognized on Forbes’ 2026 Best Customer Service List The national coffee franchise was named No. 115 in this year’s survey of more than 3.8 million customer-service ratings. EAST LANSING, Mich. — BIGGBY® COFFEE, the people-focused coffee franchise with over 450 locations, was named on the Forbes Best Customer Service 2026 list, ranking No. 115 among the top 300 brands recognized nationwide. The annual ranking, published October 14 and conducted...

Read More