New coffee shop going strong
From WLUC TV6 Escanaba
Biggby Coffee in Escanaba seeing hundreds of customers daily
By Beth Jones
Tuesday, August 26, 2008 at 6:23 p.m.
ESCANABA — With constantly rising costs and a struggling economy, it’s tough to start up a new business. In April, one Escanaba couple opened up Biggby Coffee in downtown Escanaba and surprisingly say they’ve had no trouble staying afloat.
What once was a vacant building in downtown Escanaba is now a trendy little coffee shop.
For owner, Cindy Wakefield, business has been better than anticipated.
“Anytime you have a start up, you’re not sure exactly how it’s going to go, but this community has embraced us and we’re thrilled,” explained Wakefield.
Wakefield and her husband decided to open up the coffee shop after hearing how much their son enjoyed a Biggby downstate.
“We thought Escanaba would be a great place to have kind of a trendy, fun place that people were familiar with,” Wakefield said.
Wakefield says well over 100 customers walk through the doors each day. Even though they’ve only been open for four months, she says they have a number of regulars who swing by every morning.
“We have a lady named Laurie who comes for her Big Chill, and we have her recipe placed right on our counter,” Wakefield said.
“I actually like the coffee, that’s why I come here the most. It’s really good, and the people are really nice–that’s why I come here,” explained customer, James Flath.
This store is the only Biggby Coffee in the U.P. Although that may be an advantage, Wakefield says some added costs have come with being so far north.
“We did have an impact from the rising fuel costs because of all the deliveries because we’re so far north…really impacts us,” Wakefield explained. “We have fuel surcharges, but we did have to change our prices, minimal, because we couldn’t absorb that cost.”
This was the 97th Biggby Coffee to open in the U.S.
Original article: http://wluctv6.com/news/news_story.aspx?id=180994