The Benefits of Farm Direct

Category: One BIGG Island in Space

In my last post, Fair-Trade: Is There a Better Way, I talked about the evolution of Fair-Trade as an idea, how it works, and why we at BIGGBY Coffee are committed to a new path. By 2023, 50% of our coffee will be sourced directly from the farmer, after which time our goal is to go 100% Farm-Direct.
It takes a lot of time, travel and effort to find farmers who are on a path to sustainable agriculture, providing better lives for their workers, and are doing something exceptional for their communities. But it’s worth it, both for the farmer and for us at BIGGBY Coffee. Why?