BIGGBY COFFEE LAUNCHES MOBILE WEBSITE THAT MAKES SMART CALORIE-COUNTING A SNAP

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EAST LANSING, Mich., July 13, 2010 –  Coffee-lovers throughout the Midwest have a new tool for sizing up their drink orders this summer in the form of a mobile phone-optimized website from BIGGBY COFFEE.  The new site allows customers to compare nutritional information for “regular” and “reduced calorie” varieties of the retailer’s signature drinks from the palm of their hand. The menu function can be viewed anytime, anywhere by mobile phone users visiting www.biggby.com.

The entire BIGGBY COFFEE menu—from sweet and creamy favorites like the Butter Bear or Caramel Marvel, to frozen lattes like the Frozen Nutty Buddy and cold smoothie favorites like the Orange Creme Freeze—can be made in reduced calorie versions.

Customers who opt for reduced calorie varieties often cut calories and fat by 30-50%, without sacrificing any of the decadent appeal that has made BIGGBY COFFEE the region’s favorite coffee retailer.

“It’s all about choice for us,” said Bob Fish, founder and CEO of BIGGBY COFFEE.   “A lot of our customers might take a regular Teddy Bear in the morning, but the afternoon creme freeze is a reduced calorie version so they can balance the day’s calories a little better.  We simply want to make it even easier for BIGGBY COFFEE customers to know what choices they have, and that’s a good thing for everyone, regardless of whether you’re on a calorie or sugar-restrictive diet or not.”

BIGGBY COFFEE has plans to add additional features to its mobile-optimized website in the future, including frequency program and E-ward integration.

About BIGGBY COFFEE®

East Lansing, Mich.-based BIGGBY COFFEE opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. BIGGBY COFFEE introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day.  The “Big Orange ‘B’” caught on, and today BIGGBY COFFEE has 108 stores across six states including Alabama, Illinois, Michigan, Ohio, South Carolina and Wisconsin.  For more information, visit www.biggby.com.