BIGGBY® COFFEE PARTNERS WITH THE NATIONAL HONEY BOARD FOR SPRING PROMOTION
Collaboration Aims to Help Save Bees, One Latte at a Time
East Lansing, Mich., March 28, 2019– BIGGBY® COFFEE is excited to announce a menuing and marketing partnership with the National Honey Board. This April and May, BIGGBY® COFFEE will highlight brand-new food and beverage offerings made with pure, all-natural honey. BIGGBY® COFFEE is buzzing with excitement to tap the expertise of the National Honey Board and help support the ever-important honey bee.
In addition to producing honey, honey bees perform 80 percent of the pollination that ensures one-third of the U.S. food supply.
BIGGBY® COFFEE believes in supporting people and the planet and is proud to partner with an organization that shares similar core values. The National Honey Board promotes wholesome, all-natural honey on behalf of the honey industry, along with its steadfast commitment to honey bee health and sustainability initiatives.
In collaboration with the National Honey Board, BIGGBY® COFFEE is thrilled to whet consumer appetites for honey with irresistible flavor combinations like honey, cinnamon, and vanilla (Honey Cinnamon Vanilla Latte), honey and lavender (Honey Lavender Latte and Honey Lavender Lemonade), honey and chai (Honey Chai Latte), and more. Honey’s natural sweetness pairs extraordinarily well with BIGGBY® COFFEE’s world-class coffee and velvetized milk.
“We are delighted to partner with BIGGBY® COFFEE—an organization that values honey’s incredibly unique story, as well as its delicious flavor,” said Catherine Barry, Director of Marketing for the National Honey Board. “We are excited for consumers to taste BIGGBY® COFFEE’s new honey-inspired menu items, all while supporting the honey industry and the revered honey bee.”
We encourage you to make a beeline to BIGGBY® COFFEE and celebrate this exciting partnership with a honey latte! For more buzzworthy honey tips and information, visit the National Honey Board’s website at www.honey.com.
About BIGGBY® COFFEE
BIGGBY® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customer’s day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 230 cafes across 9 states and counting including Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, and Texas. In 2018, BIGGBY® launched an Area Representative Program and currently has 8 area representatives in 6 states.
About National Honey Board
The National Honey Board (NHB) is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs. The Board’s work, funded by an assessment on domestic and imported honey, is designed to increase the awareness and usage of honey by consumers, the foodservice industry and food manufacturers. The ten-member-Board, appointed by the U.S. Secretary of Agriculture, represents producers (beekeepers), packers, importers and a marketing cooperative. For more information, visit www.honey.com.
If you would like more information about this topic, please contact Nikki Robertson at 517-980-0995 or email at email@example.com.