THE MICHIGAN APPLE COMMITTEE BRINGS LOCAL APPLE CIDER TO BIGGBY® COFFEE FALL MENU

Category: Promotions

BIGGBY® COFFEE and the Michigan Apple Committee Partner to Serve Delicious Apple Cider Drinks This Fall

East Lansing, MI, October 23, 2018– BIGGBY® COFFEE and the Michigan Apple Committee have joined forces this fall to bring only the best cider to you! Apples are the largest and most valuable fruit crop in Michigan and the Michigan Apple Committee represents over 800 apple-growing families all over the state. “The support the Michigan Apple Committee provides to these families is a big part of why BIGGBY® is so proud of this partnership,” says Brandon Trudelle, BIGGBY® COFFEE Product Developer.

This year, Michigan apple-growers will collectively harvest a projected 28 million bushels of apples, none of which are GMO¹!  This staggering amount of apples makes Michigan the third largest apple-producing state in the country¹.  That’s a lot of apples! Approximately half of Michigan’s harvested apples are sold ready-to-eat while the other half are used to make other delicious apple products such as cider¹. BIGGBY® COFFEE loves apple cider and features this sweet, crisp fall treat in the Caramel Apple Cider that can be ordered hot, iced or frozen! So far, BIGGBY® is thrilled to report that this fall it has sold over 117,000 cider drinks crafted with over 12,000 gallons of Michigan apple cider and the numbers continue to climb!

BIGGBY® COFFEE is proud to support this Michigan organization and the Michigan Apple Committee feels the same way. “Michigan Apple Committee is always glad to work with other Michigan-based companies. On behalf of Michigan’s 825 apple-growing families, we appreciate BIGGBY® COFFEEs continued support of Michigan apples and cider,” says Diane Smith, Michigan Apple Committee Director.

Visit your local BIGGBY® and order this autumn classic, Caramel Apple Cider, to experience the remainder of the fall season the Michigan way! Cheers!

¹Michigan Apple Committee, Michigan Apple Facts, 2018

BIGGBY^® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY^® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear^® and Caramel Marvel^®, BIGGBY^® baristas provide a unique experience focused on brightening their customer’s day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY^® COFFEE has 275 cafes open or under contract across ten states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, Texas, and New Jersey. In 2018, BIGGBY^® launched an Area Representative Program and currently has 4 area representatives in 4 states.

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If you would like more information about this topic, please contact Caitlin Carpenter at 517-898-3677 or email at ccarpenter@biggby.com.