BIGGBY COFFEE FLAT ROCK NAMED BIGGBY COFFEE OF THE YEAR
BIGGBY® Flat Rock Voted Best BIGGBY® COFFEE in Nation
East Lansing, MI, August 8, 2019–Each year, thousands of BIGGBY® COFFEE owners, baristas, home office staff, and vendors gather for a fun and exciting two-day event know as AFM (Annual Franchise Meeting). Within this meeting, home office staff shower owners and baristas with encouragement as they continue to build their businesses and grow the BIGGBY® COFFEE brand! The award of Store of the Year is presented to the BIGGBY® COFFEE store that received the most nominations by none other than their customers! This award is presented to the store that has shined in their community above the rest. This store has grown in relationships with their customers, community, and staff, and left a lasting impression on those that walk through the doors.
BIGGBY® COFFEE is excited an honored to name BIGGBY® COFFEE Flat Rock the 2019 Store of the Year! Owned and operated by Diane Parker, BIGGBY® COFFEE Flat Rock has been open just over three years and has been exemplary in growing the BIGGBY® COFFEE brand. Parker and her team of baristas have gone above and beyond to exude the BIGGBY® COFFEE core values of “Make friends, Have fun, B yourself, and Share great coffee.”
Situated right in the middle of Flat Rock, Woodhaven, Brownstown, and New Boston, the team has gone to great lengths to get to know their customers from each of these communities.
“We are so thankful to be in Flat Rock, but also [be] a part of the neighboring communities of Woodhaven, Brownstown, and New Boston!” Parker said. “It means we have customers from many different communities with different views, opinions, and all find acceptance [at BIGGBY® COFFEE Flat Rock]; we are a reflection of our customers!” Parker said.
Dedicated to being a place where everyone is loved and accepted, BIGGBY® COFFEE strives to provide a warm and inviting environment. Between their upbeat music, friendly baristas, and unintimidating drinks like the Teddy Bear® and Caramel Marvel®, BIGGBY® COFFEE is home to an exciting experience for everyone that visits! Encouraged to get to know their customers and involve themselves in their communities, BIGGBY® COFFEE locations throughout the nation make it a goal to get to know their customers and offer a home away from home.
“We love being involved with our communities and believe our community has noticed and appreciated our involvement. Our baristas are dedicated to their jobs and their customers and it is reciprocated by our customers who care about them as well…. To be recognized as one of the many great stores that have been nominated in the system is a thrill in itself,” Parker said.
Parker gives a lot of credit to this award to her carefully chosen staff. While all in different walks in life—some high school students, some mothers to young children, and some older ones—each is trained to a high standard that will empower them in their position and in within their community. Just as important as their customers, Parker noted that she enjoys the role that she has in helping her employees fulfill their goals and dreams.
Raise your lattes with the rest of BIGGBY® Nation as we congratulation Diane Parker and the rest of her team on the excellent achievement of becoming the 2019 BIGGBY® COFFEE Store of the Year.
BIGGBY® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 230 cafes across 9 states and counting including Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, and Texas. In 2018, BIGGBY® launched an Area Representative Program and currently has 8 Area Representatives in 6 states.
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