BIGGBY® COFFEE Named a 2021 Top Multi-Unit Franchise by Franchise Business Review

Category: Franchise Development

Independent Survey Shows Multi-Unit Franchise Owners Are Highly Satisfied with BIGGBY® COFFEE Performance


LANSING, Mich. – BIGGBY® COFFEE was among just 50 brands recently named a Top Multi-Unit Franchise by Franchise Business Review in its 2021 Top Multi-Unit Franchises Report.


BIGGBY® COFFEE, based in East Lansing, Michigan, opening its first store on March 15th, 1995, and has since grown to over 260 cafes across the nation by delivering on the promise of gourmet coffee, exceptional customer service and becoming an active part of the communities it serves. As a franchise opportunity, BIGGBY® COFFEE couldn’t be stronger. With higher-than-average sales compared to the rest of the coffee shop industry, a streamlined business model that maximizes profitability and keeps ongoing costs low, as well as multiple models to ensure that their franchise owners get the perfect location, BIGGBY® COFFEE is an affordable, low-barrier-to-entry business for entrepreneurs who are ready to build a life they love.


Franchise Business Review (FBR), a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. FBR publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in special reports throughout the year that rank the top franchises in specific sectors.


To select the companies on this year’s list of Top Multi-unit Franchises, Franchise Business Review analyzed 18 months’ worth of data from over 3,500 franchise owners of three or more units from nearly 250 franchise brands regarding their overall satisfaction and their likelihood to recommend them to others.


BIGGBY® COFFEE franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems including training & support, operations, franchisor/franchisee relations, and financial opportunity.


Multi-unit franchising has become an attractive option for small business entrepreneurs. In addition to generating more income, it also offers the benefit of revenue diversification – if you choose the right brand,” says Eric Stites, CEO and Managing Director of Franchise Business Review. “There are a number of factors to consider when investing in any franchise, including business model, profitability, company culture, training and ongoing support, and more. The award-winning companies identified on this year’s list of the Top Multi-Unit Franchises excel in these areas according to the people who know firsthand – their franchise owners.”


Visit to see the full list of the 2021 Top Multi-Unit Franchises.




BIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 260 cafes across 10 states. In 2018, BIGGBY® launched an Area Representative Program and currently has 17 Area Representatives in 8 states.




About Franchise Business Review
Franchise Business Review (FBR) is the only independent market research firm that specializes in benchmarking franchisee satisfaction based exclusively on ratings and reviews from franchise owners. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at


Franchise Business Review
Joe Halpern
Editorial Director